Measuring ratings[ edit ] Nielsen television ratings are gathered in one of two ways: Viewer "diaries," in which a target audience self-records its viewing or listening habits. By targeting various demographics , the assembled statistical models provide a rendering of the audiences of any given show, network, and programming hour. A more technologically sophisticated system uses Set Meters, which are small devices connected to televisions in selected homes. These devices gather the viewing habits of the home and transmit the information nightly to Nielsen through a "Home Unit" connected to a phone line. The technology-based home unit system is meant to allow market researchers to study television viewing habits on a minute to minute basis, seeing the exact moment viewers change channels or turn off their television set.
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More sophisticated tops are spun by holding the axis firmly while pulling a string or twisting a stick or pushing an auger. In the kinds with an auger, an internal weight rotates, producing an overall circular motion. Some tops can be thrown, while firmly grasping a string that had been tightly wound around the stem, and the centrifugal force generated by the unwinding motion of the string will set them spinning upon touching ground. The top is one of the oldest recognizable toys found on archaeological sites. Spinning tops originated independently in cultures all over the world.